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Be the Her in Hero® Join the Movement

The Story Behind the Her in Hero
Created by Lynn Toomey in honor of her hero mom, Carol Toomey, who passed away from Ovarian cancer in 2023 at the age of 87. Carol was a true hero, leaving a difficult and unhealthy marriage in 1973 to raise four children on her own with courage and grace.
A beloved 3rd-grade teacher for 35 years, she inspired hundreds of students (and her daughter Lynn) to believe in themselves and do good in the world. Carol always reminded Lynn to be the hero of her own story. This message is the inspiration behind Lynn’s movement and her trademarked motto, Be the Her in Hero®. Join the movement and take a vow to Be the Her in Hero. You can also check out curated Hero products below. 10% of all proceeds support Ovarian cancer research. Thank you in advance for supporting our mission to empower women AND support cancer research. #betheherinhero
Be the Her in Hero Products
10% of all proceeds support Ovarian cancer research.
HappiHER, HealthiHER, WealthiHER Books

$33.00
Our new HappiHer, HealthiHer & WealthiHer journal and planner is here.
When you invest in the HappiHer, HealthiHer & WealthiHer Journal and Planner you’ll be making commitment to yourself and an investment in yourself. We’re so happy you’ve decided to put yourself at the top of your to-do list. Congratulations!
Within the pages of our unique journal you’ll find a plethora of guidance, prompts, activities, affirmations, checklists and calendars (yearly, monthly and weekly in the Journal & Planner version)) to help you plan out and live your best life, however YOU define it.

$23.00
Our new HappiHer, HealthiHer & WealthiHer journal-only is here.
It has everything in the journal and planner, except the yearly, monthly and weekly planner pages.

Shirts & More in the Be the Her Second Half Store
Inspired products for HER. A perfect gift for a family member, friend or yourself. Great gifts for a retirement celebration too.
Note: all products are the brainchild of Her Retirement founder, Lynn Toomey and 10% of all proceeds go to benefit the Dana Farber Cancer Institute in memory of Lynn’s mother, Carol Toomey who passed away from Ovarian Cancer on April 1, 2023. Carol inspired Lynn to Be the Her in Hero her entire life.


















