DorothyMoney

You Had the Power All Along: Women, Wealth & The Wizard of Oz

by BlogFinancial LiteracyInvestment PortfolioWealth

At the end of The Wizard of Oz, Glinda the Good Witch delivers a powerful truth to Dorothy:

“You’ve always had the power, my dear. You just had to learn it for yourself.”

Dorothy didn’t need a wizard to save her. But she did need confidence, knowledge, and guidance to realize what she was capable of.

The same can be said for women and investing. Women have all the skills and instincts to be successful investors, yet they’ve been told for generations that finance is a man’s world. The data tells a different story:

Women Are Financial Powerhouses—Even If They Don’t Believe It

Women already have the intelligence, instincts, and skills to build and manage wealth. The problem isn’t ability—it’s confidence and intent.

The Data Proves It:

  • Women drive 85% of household purchasing decisions and control trillions in spending.
  • Women outperform men as investors—both as individual investors and financial professionals.
  • Women trade less, take a disciplined approach, and stay focused on long-term goals—leading to better financial outcomes.
  • During bear markets, women outperform men by 1.3 percentage points (Openfolio).

 

But the Confidence Gap Holds Women Back:

  • Only 9% of women believe they’re better investors than men—despite data proving otherwise.
  • Women are twice as likely as men to describe themselves as “financially insecure,” regardless of actual income.
  • 82% of married men handle major investment decisions alone, even when women manage daily finances.
  • 40% of female investors feel ignored by financial advisors, reinforcing the belief that money isn’t their domain.

Meanwhile, Women in Leadership Drive Financial Success:

  • Companies with more women in leadership outperform their competitors over time.
  • Gender-diverse investment teams make better decisions and have lower failure rates.

So, if women already make the best financial decisions, why do so many hesitate when it comes to long-term investing, retirement planning, and building real wealth?

How Women Can Become Better InvestHERs

Just like Dorothy, women don’t need permission to take control of their financial futures—they already have what it takes. But becoming a confident investor requires knowledge, action, and engagement. Here’s how:

  1. Build Your Investing Knowledge
  • Take advantage of financial education resources like books, podcasts, and online courses.
  • Follow female finance experts and investment professionals.
  • Learn the basics of asset allocation, diversification, and risk management.
  1. Start Where You Are
  • If you’re not investing yet, start small with index funds or ETFs.
  • If you already have investments, review your portfolio and ensure it aligns with your long-term goals.
  • Increase contributions to retirement accounts like a 401(k) or IRA.
  1. Work with a Financial Advisor Who Listens
  • If you already have an advisor, make sure they respect your input and include you in conversations.
  • Look for an advisor who understands the unique financial challenges and strengths of women investors.
  • Don’t be afraid to ask questions or seek a second opinion.
  1. Get Involved in Major Investment Decisions with Your Partner
  • Schedule money meetings with your spouse or partner to discuss investments, retirement planning, and long-term financial goals.
  • Make investment decisions together—ensure you have access to accounts and understand the overall strategy.
  • Speak up! Your perspective and insights matter, and being actively involved can help ensure both partners feel financially secure.
  1. Join a Community of Women Investors
  • Connect with other women who are on the same journey—whether through investment clubs, networking groups, or online forums.
  • Share experiences, learn from others, and gain the confidence to take control of your financial future.

Final Thoughts:  You CAN Get Her Done—And We’re Here to Help

Just like Dorothy, you’ve had the power all along—but confidence, knowledge, and the right guidance are what make that power work for you.

That’s where Her Retirement comes in. We fill the gaps in:
✔ Knowledge – Learn how to invest, build wealth, and secure your financial future.
✔ Confidence – Break free from doubt and take control of your money.
✔ Guidance – Get expert support, proven strategies, and a plan to Get Her Done.

You don’t need a wizard, a magic wand, or permission from anyone else. You just need to take the next step.

Ready to take charge of your financial future? Let’s Get Her Done.