ChatGPT Image Jul 10, 2026, 10_50_34 AM

Eliminating the Fear Factor of Retirement

“People experience retirement emotionally before they experience it mathematically.”

That may be one of the smartest things I’ve read about retirement planning. It immediately reminded me of the television show Fear Factor. Remember it? Contestants willingly jumped from helicopters, crawled through confined spaces, balanced high above the ground, and ate things most of us wouldn’t go near. The premise was simple: fear changes behavior. Sometimes it causes us to freeze. Sometimes it causes us to overreact. Sometimes it convinces us to avoid something altogether. And sometimes it makes us do things we would never choose if we felt calm, safe, and in control.

Retirement has its own version of Fear Factor. Only instead of spiders, snakes, and impossible stunts, the fears sound like this: Will I have enough? Can I really stop working? What if the market crashes? What if healthcare costs wipe me out? What if I become a burden to my children? What if I make the wrong decision and can’t recover?

Those aren’t simply mathematical questions. They are emotional questions. And until those fears are acknowledged and addressed, it can be very difficult to make confident financial decisions.

Why Retirement Feels So Emotional

Retirement represents one of the biggest transitions most people will ever make.

For decades, you receive a paycheck. You know when it will arrive. You know roughly how much it will be. You build your life around that rhythm. Then retirement asks you to turn accumulated savings into income and trust that the money will last for the rest of your life. This is a major psychological shift.

Even people with substantial savings can struggle with it. A retirement account balance may look reassuring on paper, but spending from it can feel very different. Every withdrawal can feel like a permanent reduction. Every market decline can feel like a threat. Every unexpected expense can raise the question: What if this is the beginning of running out?

This is why many retirees become overly cautious, even when they can afford to spend more. They postpone trips, avoid helping family, and deny themselves experiences they spent decades saving for.

The fear of running out can become so powerful that people never fully enjoy the money they worked so hard to accumulate.

The Science of Fear and Financial Decision-Making

Our brains are designed to protect us from danger.

Thousands of years ago, fear helped humans survive immediate threats. Today, the same biological response can be triggered by a falling account balance, a frightening news headline, or uncertainty about future expenses.

When fear takes over, long-term thinking becomes harder. We tend to focus on avoiding immediate pain rather than making the best decision for the future.

Behavioral finance has shown that people generally feel the pain of a loss more intensely than the pleasure of an equivalent gain. Losing $10,000 often feels much worse than gaining $10,000 feels good. This emotional imbalance can influence retirement decisions in powerful ways.

Fear may cause someone to sell investments after the market has already fallen, locking in losses. It may lead someone to keep too much money in cash for years, reducing growth and purchasing power. It may cause a person to delay retirement even when the numbers show they are financially prepared. It may also lead to endless second-guessing, constant account checking, and an inability to enjoy retirement.

Ironically, one of the greatest risks to a retirement plan may not be market volatility itself. It may be the decisions fear causes us to make.

Retirement Planning Should Address Both Math AND Emotion

Traditional retirement planning often focuses on projections, rates of return, withdrawal strategies, and probability-of-success calculations. Those tools are important. But they do not automatically create peace of mind. A plan can work beautifully on paper and still leave someone terrified to spend. That is why retirement planning should answer two questions:

  1. Will the money work?
  2. Will the plan help you feel secure enough to live?

A strong retirement plan should do both.

Introducing the Confidence Foundation™

At Her Retirement, I believe every retirement plan should begin by building what I call a Confidence Foundation™. Think of it as the financial base that helps you sleep well at night. The purpose of the Confidence Foundation™ is to provide dependable income for the expenses you simply cannot avoid.

Ask yourself this question: If the stock market dropped 30% tomorrow, would I still be able to pay my essential monthly expenses? If the answer is yes, you have reduced one of retirement’s biggest emotional risks.

Your essential expenses may include housing, food, healthcare, insurance, utilities, taxes, and basic transportation. These are the costs that continue regardless of what the market does. The goal is to match as much of those expenses as reasonably possible with income sources that are reliable, predictable, or guaranteed.

What Can Make Up a Confidence Foundation™?

There is no single product or strategy that works for everyone. The right combination depends on your income needs, assets, health, risk tolerance, tax situation, and goals.

For many people, Social Security forms the first layer. Because it provides inflation-adjusted lifetime income, it can be one of the most valuable components of a retirement income plan. The decision about when to claim can have a lasting impact, which is why it deserves careful consideration.

A pension may provide another dependable monthly income stream. Some retirees may also choose an annuity to create guaranteed lifetime income that helps fill the gap between Social Security, pension income, and essential expenses.

For others, a bond ladder, Treasury ladder, or CD ladder may provide predictable cash flow over a defined period. Cash reserves can also play an important role by covering near-term spending needs and reducing the chance that investments must be sold during a market downturn. Some people may use several of these strategies together.

The important point is this: the Confidence Foundation™ is not one product. It is a planning outcome. Its job is to make sure the money needed for basic living expenses is not completely dependent on short-term market performance.

Where Annuities May Fit

Annuities can be useful for some retirees because they can convert a portion of savings into a predictable income stream that lasts for life. This can be especially valuable for someone who does not have a pension, is concerned about outliving her money, or wants more certainty around essential expenses.

But annuities are not all the same, and they are not appropriate for everyone. Fees, liquidity, guarantees, riders, surrender periods, and the strength of the issuing insurance company all matter.

The question should never be: Do I need an annuity? A better question is: Do I have an income gap in my Confidence Foundation™, and what is the most appropriate way to fill it?

An annuity may be one possible answer. It should not be the automatic answer, or the answer that an insurance salesperson pushes on you.

Building Your Freedom Fund™

Once your Confidence Foundation™ is in place, the rest of your assets have a different job. I call this your Freedom Fund™.

The Freedom Fund™ is designed to help you enjoy retirement, maintain flexibility, keep pace with inflation, and support the life you want to create. It may include stock mutual funds, ETFs, individual stocks, Roth IRAs, traditional IRAs, 401(k)s, brokerage accounts, real estate, or other long-term growth assets.

Because essential expenses are already being addressed through the Confidence Foundation™, the Freedom Fund™ does not have to carry the full emotional burden of paying next month’s bills. This can make market volatility feel less threatening.

Instead of viewing a market decline as a threat to your ability to buy groceries, you may be able to view it as a temporary fluctuation in assets intended for long-term growth and discretionary goals.

The Freedom Fund™ can support travel, hobbies, family experiences, charitable giving, home improvements, education, starting a business, or simply enjoying more of the life you worked so hard to build.

Why the Two-Part Strategy Can Work Emotionally

The power of the Confidence Foundation™ and Freedom Fund™ is not only financial. It’s emotional.

When the basics are protected, retirees may feel more comfortable leaving growth assets invested. They may be less likely to panic during market declines. They may also feel more confident spending on the things that bring joy and meaning to retirement.

This structure creates clarity. One part of the plan is designed for security. The other is designed for growth, flexibility, and possibility. This separation can reduce the feeling that every dollar must perform perfectly at all times.

Confidence Changes Behavior

When every dollar in your portfolio has to perform perfectly just to pay the electric bill, every market headline feels personal. But when your Confidence Foundation™ covers your essential lifestyle, something shifts. Fear begins to loosen its grip. You make calmer decisions. You stay invested more consistently. You become more comfortable spending. You stop treating every market decline as an emergency.

Most importantly, you may begin to experience retirement as a life to be lived rather than a financial problem to be managed. The goal is not simply to maximize returns. The goal is to maximize confidence.

At Her Retirement, we believe retirement planning is about far more than spreadsheets, rates of return, and investment performance.

We help women make informed financial decisions so they can retire with confidence and create a life of meaning. Because the best retirement plan is not necessarily the one with the highest projected return. It’s the one that helps you feel secure enough to live the life you planned for.

If you’d like some guidance on creating a life (and a retirement) with confidence and freedom, reach oout. We can help you Get Her Done.

ChatGPT Image Mar 4, 2026, 11_37_46 AM

Another Middle East Conflict: What It Means for the Market and Your Retirement Plan?

Another Middle East conflict is already rattling the markets.

The headlines alone are enough to make investors nervous. When stocks take a dip and geopolitical tensions rise, the instinct for many investors is to panic, sell, or move to the sidelines.

But history tells a very different story.

Markets have lived through wars, terrorist attacks, political crises, and oil shocks for decades. In most cases, the initial reaction is short-term volatility followed by a return to fundamentals.

If you’re a long-term investor or someone planning for retirement, it’s important to understand how markets typically respond to global conflicts.

Markets React Quickly to Headlines

Financial markets respond immediately to uncertainty. When a geopolitical event breaks, investors often react before they fully understand the economic consequences. That’s why we often see an initial drop in stock prices when conflicts escalate. Fear and uncertainty drive short-term market behavior. But markets do not ultimately price headlines. They price economic impact.

Investors quickly begin asking key questions:

  • Will this disrupt global trade?

  • Will oil prices spike significantly?

  • Will it slow economic growth?

  • Will central banks need to react?

If the answers to those questions are limited or temporary, markets typically stabilize.

History Shows Markets Are Resilient

While every geopolitical event feels unique in the moment, market history shows a clear pattern. During past conflicts in the Middle East, including the Gulf War, the Iraq War, and other regional escalations, markets often declined briefly but recovered within months as uncertainty faded. The reason is simple. Businesses continue operating. Consumers continue spending. Economic growth continues. Markets ultimately follow earnings, productivity, and economic fundamentals much more than geopolitical headlines.

Why Oil Prices Matter Most

One of the biggest economic risks during a Middle East conflict involves energy markets. The region plays a major role in global oil production, and tensions that threaten supply routes can push oil prices higher very quickly.

One location investors watch closely is the Strait of Hormuz, a critical shipping lane through which a significant percentage of the world’s oil supply travels.

If disruptions occur there, oil prices can spike. Higher energy prices can lead to:

  • Higher inflation

  • Increased transportation and production costs

  • Reduced consumer spending

  • Slower economic growth

In other words, energy prices are often the primary channel through which geopolitical events impact the broader economy.

Emotional Investing Is the Bigger Risk

For long-term investors, reacting emotionally to geopolitical events rarely works out well. Selling investments during market panic often locks in losses and increases the risk of missing the recovery that historically follows.

Time and again, markets have recovered from global crises, including:

  • wars

  • recessions

  • financial crises

  • political instability

The biggest risk to investors is often not the event itself. It’s abandoning a well-constructed financial plan in the middle of uncertainty.

What This Means for Retirement Investors

If you’re saving for retirement or already retired, moments like this are a reminder of why long-term planning matters.

A sound retirement strategy should include:

  • Diversification across different asset classes

  • A long-term investment perspective

  • Risk management and proper asset allocation

  • A withdrawal strategy designed for market volatility

Market volatility is not unusual. In fact, it is a normal part of investing. The key is having a plan that can withstand those moments.

A Final Thought

Global conflicts are deeply serious events from a humanitarian and geopolitical perspective. But when it comes to financial markets, history consistently shows that markets are remarkably resilient. They have recovered from wars, economic downturns, and political turmoil again and again. The headlines may change quickly. But a well-built financial plan should not.

If you need help weathering the markets, reach out. We can connect you with a steady hand. Email us at: retire@herretirement.com

Untitled design (16)

The Purposeful Portfolio™: The Cornerstone of a Confident Retirement

For years, retirement planning has been framed as a quest for the perfect portfolio. The ideal asset allocation. The optimal withdrawal rate. The precise mix of stocks, bonds, and alternatives that will mathematically guarantee success.

But in my experience, perfection has never been the real driver of retirement confidence.

Purpose has.

Women don’t lose confidence in retirement because their portfolios are slightly sub-optimal. They lose confidence when their money doesn’t reflect how they actually live, what they value, or what they’re trying to protect. A portfolio can be technically sound and still fail if it doesn’t feel right to the person holding it.

Research shows that women tend to be less focused on relative portfolio performance and more focused on outcomes, whether their money will support their life, protect them from major setbacks, and align with what matters most to them.

Interestingly, this way of thinking is beginning to surface more broadly across the retirement industry. Recent commentary from Christine Benz, Director of Personal Finance and Retirement Planning at Morningstar, who was awarded the inaugural Realie Award for her blog on the value of a “good enough” portfolio echoes something I’ve believed for a long time: most people don’t need perfect portfolios. They need portfolios they can live with, and stick with.

That conviction and lots of research over the last ten years, is what led me to create Her Purposeful Portfolio™—a framework designed specifically for women who want their money to support not just longevity, but meaning, flexibility, and peace of mind.

The Problem With Chasing the “Perfect” Retirement Portfolio

Traditional retirement advice often assumes that better outcomes come from better math. More precision. More fine-tuning. More comparisons.

In reality, that approach often leads to:

  • Analysis paralysis
  • Ongoing second-guessing
  • Emotional decision-making during market stress
  • Plans that look great on paper but fall apart in real life

Christine Benz describes two common investor mindsets: maximizers, who endlessly seek the best possible option, and satisficers, who aim for a solution that is good enough to meet their goals.

Her insight is critical for retirees: the incremental gains from optimization are often outweighed by the stress, time, and behavioral mistakes that come with it.

In other words, a portfolio you can stick with often outperforms the one you abandon.

This idea often gets confused with the familiar saying “time in the market beats timing the market,” but it’s slightly different. Timing the market assumes people fail because they misjudge markets. Abandoning portfolios happens because people misjudge themselves. A plan can be mathematically sound and still fail if it doesn’t align with how someone actually experiences risk, uncertainty, and change. Time in the market only works if the portfolio fits the person holding it.

 

From “Good Enough” to Purposeful

A “good enough” portfolio is a powerful starting point.
A purposeful portfolio is what makes it sustainable.

The Purposeful Portfolio™ shifts the question from..
“What allocation is optimal?”
to
“What is my money meant to do for me?”

Traditional bucket strategies organize money by time horizon. The Purposeful Portfolio™ builds on that idea by organizing money around purpose, and how each piece is meant to feel.

Instead of organizing retirement assets solely by risk and return, the Purposeful Portfolio™ organizes money by function and feeling, because behavior, confidence, and clarity matter just as much as performance.

 

The Five Pillars of Her Purposeful Portfolio™

1. Security (SecureHER)

What it’s for:
Covering essentials and protecting the rest of the portfolio. This pillar is designed to fund non-negotiables like housing, food, insurance, and basic living expenses while also buffering against market volatility and sequence-of-returns risk, especially in the early years of retirement.

How it feels:
Calm. Reliable. Reassuring. Grounded.

Common tools:
FDIC-insured cash, high-yield savings accounts (HYSAs), money market funds, short-term bonds, T-Bills, and for some women, protected strategies such as fixed or fixed indexed annuities.

In retirement, cash held in an HYSA isn’t just an emergency fund, it becomes part of a Stability strategy that provides liquidity, smooths income, and reduces the need to sell long-term investments during market downturns.

For women who want additional protection, certain fixed or fixed indexed annuities can also play a role in this pillar. These strategies are often used as bond alternatives, offering principal protection with the potential for more upside than traditional bonds, and are frequently designed to create future income later in retirement, rather than immediately.

This pillar exists so the rest of the portfolio doesn’t have to carry emotional or timing risk. When essentials are protected and income pressure is reduced, long-term investments are given the space they need to do their job.

2. Flexibility (LiveHER)

What it’s for:
Travel, hobbies, experiences, spontaneity, and joy.

How it feels:
Free. Ready. Guilt-free.

Common tools:
Balanced funds, laddered CDs, dividend-focused ETFs.

Flexibility is often missing from traditional plans, especially for women who feel hesitant to spend. This pillar gives permission.

3. Wellness (HealthiHER)

What it’s for:
Healthcare, longevity risk, caregiving, and life’s “what-ifs.”

How it feels:
Protective. Grounded. Peace of mind.

Common tools:
HSAs, long-term care planning, health-focused assets.

This pillar acknowledges a reality many plans ignore: health is both a financial and emotional issue in retirement.

4. Growth (FutureHER)

What it’s for:
Long-term security, inflation protection, and future purchasing power.

How it feels:
Empowered. Energized. Strategic.

Common tools:
Equities, diversified index funds, REITs.

Growth doesn’t disappear in retirement, it just becomes more intentional.

5. Legacy (ImpactHER)

What it’s for:
Who—and what—you want to leave behind.

How it feels:
Intentional. Values-based. Enduring.

Common tools:
Trusts, beneficiary planning, donor-advised funds, ESG-aligned strategies.

Legacy isn’t just about inheritance. It’s about meaning.

 

Why This Framework Matters, Especially for Women?

Women tend to:

  • Live longer
  • Earn less over their lifetimes
  • Take on more caregiving responsibilities
  • Retire alone more often due to divorce or widowhood

The old rules of retirement planning were not built with these realities in mind.

The Purposeful Portfolio™ recognizes that retirement success is not just about accumulation, it’s about confidence, continuity, and clarity. It creates structure without rigidity and flexibility without chaos.

 

Where Her Retirement PersonaTM Fits In?

One reason a “good enough” portfolio works for some people—and fails for others—comes down to behavior.

At Her Retirement, we use the Her Retirement Persona™ framework to identify the patterns that shape how a woman thinks about money, risk, freedom, security and her retirement life. It’s not about labels. It’s about understanding how she makes decisions so her portfolio works with her instincts instead of against them.

For example:

  • A Security Seeker naturally emphasizes stability, predictability, and wellness planning.
  • An Adventurer tends to weight flexibility and growth more heavily to support experiences and freedom.
  • A Giver often prioritizes legacy, protection for loved ones, and impact beyond herself.

There is no single correct mix, only the mix that aligns with who she is and how she wants to live. When portfolio design reflects personality, confidence rises and second-guessing fades.

This is where purpose replaces perfection—and where personality comes before portfolio design.

 

The Real Goal: A Portfolio That Supports Your Life

Christine Benz’s work reminds us that retirement planning doesn’t need to be flawless to be effective. In fact, striving for flawlessness often undermines confidence.

Her Retirement’s concept of the Purposeful Portfolio™ builds on that insight by giving retirees a framework that is:

  • Understandable
  • Adaptable
  • Behaviorally realistic
  • Aligned with real life

Not perfect.
Not optimized to death.
But intentional, personal, and strong enough to support a long life well lived.

That’s what a good enough portfolio looks like…when it’s built with purpose.

 

A Purposeful Next Step

If you’re a woman who wants to build a portfolio that reflects who you are, not just what the market expects, one that balances protection, flexibility, growth, wellness, and impact, you don’t have to figure it out alone. We can help connect you with a retirement planner who understands purposeful, behavior-aligned planning for women.

If you’re a financial advisor who wants to build better, more meaningful portfolios for women (portfolios that account for personality, longevity, lifestyle, and real-life decision-making), we invite you to reach out to learn more about the Her Retirement Purposeful Portfolio™ and Retirement Persona™ framework.

Because retirement planning works best when it’s not just technically sound, but personally aligned.

Reach out to me, Lynn Toomey, founder and creator of Her Retirement and Her Purposeful Portfolio at: lynnt@herretirement.com.

 

Sources & Research

This article is informed by ongoing research and industry studies on women, investing behavior, and retirement confidence, including:

  • Fidelity Investments, Women & Investing Studies (various years)

  • UBS Global Wealth Management, Investor Watch reports

  • Vanguard, research on investor behavior and long-term outcomes

  • Global Financial Literacy Excellence Center (GFLEC), research on financial confidence and behavior

  • Morningstar research on retirement planning, investor behavior, and sustainable portfolio design

 

baa465a0-a63f-4eb4-b59f-b98a08bd73d6

Should You Take Social Security at 62 and Invest It, or Wait Until 70? (if you can)

When it comes to Social Security, there’s no question that timing is one of the biggest financial decisions of your retirement. The difference between claiming early (at 62) versus waiting until 70 can add up to hundreds of thousands of dollars over your lifetime.

But what if you don’t need the money to live on, but just invest it? Could you take it anyway, invest it, and come out ahead (vs. waiting til 70 to claim and then start investing? Let’s explore both strategies. Let’s look at some lifetime portfolio values from you Social Security benefit.


The Break-Even Age

If you claim at 62, you start collecting smaller checks earlier. If you wait until 70, you collect bigger checks later.

  • The break-even point — where waiting finally catches up with claiming early — usually happens around age 80–82.

  • Live past that? Waiting typically wins.

  • Pass away sooner? Taking early often leaves you ahead.

The difference between claiming at 62 and waiting until 70 can indeed add up to hundreds of thousands of dollars — but it depends on the path you take.

If you claim early and spend it, you lock in smaller checks for life. Waiting until 70 gives you a much larger guaranteed monthly income stream (about 75–80% higher). In our example, that’s the difference between a $2,000/month benefit at 62 and about $3,500/month at 70 — roughly a 77% increase — plus COLA increases even while you’re waiting.

If you claim early and invest the checks, the story changes. By putting that income into the stock market, you’re betting on growth that could exceed Social Security’s built-in 8% yearly increase. If markets deliver, your invested balance could be far greater — but it’s not guaranteed. Investing in the market carries risk…sometimes lots of risk.

In essence, delaying Social Security is like buying a government-backed deferred annuity with inflation protection. Taking it early and investing trades that security for potential upside in a riskier portfolio.

This makes the contrast really clear: “guaranteed annuity-like income vs. risky but potentially higher-return investment.”


What if you claimed at 62 and invested the money, or waited until age 70 and then started investing?

Let’s assume:

  • Benefit at 62 = $2,000/month

  • Benefit at 70 = $3,500/month

  • Investment = 60/40 stock-bond portfolio earning 8% annually

  • Timeline = Age 62 to 95

  • Includes a 2.5% COLA (cost of living increase)

The Numbers at Key Ages

(Rounded estimates based on assumptions above)

At 8%, the 62+invest strategy leads until age ~94–95. At 6%, the 70 strategy catches up in your mid-80s. At 5%, waiting at 70 pulls ahead by ~85 and never looks back.


Claim at 62 & Invest

Longevity risk: if you live into your 90s, waiting until 70 produces more lifetime income unless your investments deliver consistently high returns.

Pros:

  • Immediate cash flow — assuming you don’t need it, you can put it to work right away (think time in the market).

  • Compounding advantage: those 8 extra years of contributions and growth give you a strong lead through your 70s and 80s.

  • Flexibility and control over how the money is invested or spent.

Cons:

  • Market risk: if long-term returns are closer to 5% than 8%, the “early & invest” edge disappears by your mid-80s.

  • Behavioral risk: discipline is required not to spend the money instead of investing.

  • Lower guaranteed base income — your check will always be smaller than if you had waited, which could hurt if you live into your 90s and markets underperform.


Claim at 70 & Invest

This is the risk-free path — Social Security’s ‘delayed retirement credits’ are guaranteed, while market returns are not.

Pros:

  • Significantly bigger monthly check for life (about 75% higher than at 62).

  • Guaranteed, inflation-adjusted income — protects you from longevity and inflation risk.

  • Survivor benefit for a spouse is higher, which matters for couples.

  • If invested, the larger checks grow meaningfully and can eventually catch up — by age 95 in the 8% return scenario, or as early as 85 in a 5% return world.

Cons:

  • You need to live long enough for the bigger checks to catch up.

  • You give up 8 years of potential compounding (the opportunity cost is clear in the charts).

  • Requires other reliable income or assets to bridge the gap until 70.


Framing:

    • At 62, you’re leveraging time in the market.

    • At 70, you’re leveraging guaranteed higher income for life.

    • Both can “work” — which is better depends on longevity, market performance, spending discipline, and spousal situation.

 

The below chart shows what happens if the returns are more like 5% on the age 62 benefit. Ate age 85, the 70 claiming age begins to look better financially.

 


The Bottom Line

  • If you’re confident in your health and expect to live well into your 90s, waiting until 70 gives you a much larger guaranteed monthly income stream (about 75–80% higher). In our example, that’s the difference between a $2,000/month benefit at 62 and about $3,500/month at 70 — roughly a 77% increase — plus COLA increases even while you’re waiting.

  • If you don’t need the income and have the discipline to invest it, claiming at 62 and investing can keep you ahead for decades — but the strategy depends heavily on market returns.

  • If you need the income right away, claiming at 62 is the practical choice, regardless of the math.

  • Ultimately, Social Security is personal. The “right” claiming age depends on your health, wealth, goals, risk tolerance, and whether you have a spouse depending on your benefit.


Want to see your break-even age — and whether claiming early or waiting makes sense for you? Inside the Her Retirement Collective, we’ll run your Social Security strategy side by side so you can make the best decision for your life. Reach out to us at: retire@herretirement.com and we can help you Know More, Have More & Live More.

 

DorothyMoney

You Had the Power All Along: Women, Wealth & The Wizard of Oz

At the end of The Wizard of Oz, Glinda the Good Witch delivers a powerful truth to Dorothy:

“You’ve always had the power, my dear. You just had to learn it for yourself.”

Dorothy didn’t need a wizard to save her. But she did need confidence, knowledge, and guidance to realize what she was capable of.

The same can be said for women and investing. Women have all the skills and instincts to be successful investors, yet they’ve been told for generations that finance is a man’s world. The data tells a different story:

Women Are Financial Powerhouses—Even If They Don’t Believe It

Women already have the intelligence, instincts, and skills to build and manage wealth. The problem isn’t ability—it’s confidence and intent.

The Data Proves It:

  • Women drive 85% of household purchasing decisions and control trillions in spending.
  • Women outperform men as investors—both as individual investors and financial professionals.
  • Women trade less, take a disciplined approach, and stay focused on long-term goals—leading to better financial outcomes.
  • During bear markets, women outperform men by 1.3 percentage points (Openfolio).

 

But the Confidence Gap Holds Women Back:

  • Only 9% of women believe they’re better investors than men—despite data proving otherwise.
  • Women are twice as likely as men to describe themselves as “financially insecure,” regardless of actual income.
  • 82% of married men handle major investment decisions alone, even when women manage daily finances.
  • 40% of female investors feel ignored by financial advisors, reinforcing the belief that money isn’t their domain.

Meanwhile, Women in Leadership Drive Financial Success:

  • Companies with more women in leadership outperform their competitors over time.
  • Gender-diverse investment teams make better decisions and have lower failure rates.

So, if women already make the best financial decisions, why do so many hesitate when it comes to long-term investing, retirement planning, and building real wealth?

How Women Can Become Better InvestHERs

Just like Dorothy, women don’t need permission to take control of their financial futures—they already have what it takes. But becoming a confident investor requires knowledge, action, and engagement. Here’s how:

  1. Build Your Investing Knowledge
  • Take advantage of financial education resources like books, podcasts, and online courses.
  • Follow female finance experts and investment professionals.
  • Learn the basics of asset allocation, diversification, and risk management.
  1. Start Where You Are
  • If you’re not investing yet, start small with index funds or ETFs.
  • If you already have investments, review your portfolio and ensure it aligns with your long-term goals.
  • Increase contributions to retirement accounts like a 401(k) or IRA.
  1. Work with a Financial Advisor Who Listens
  • If you already have an advisor, make sure they respect your input and include you in conversations.
  • Look for an advisor who understands the unique financial challenges and strengths of women investors.
  • Don’t be afraid to ask questions or seek a second opinion.
  1. Get Involved in Major Investment Decisions with Your Partner
  • Schedule money meetings with your spouse or partner to discuss investments, retirement planning, and long-term financial goals.
  • Make investment decisions together—ensure you have access to accounts and understand the overall strategy.
  • Speak up! Your perspective and insights matter, and being actively involved can help ensure both partners feel financially secure.
  1. Join a Community of Women Investors
  • Connect with other women who are on the same journey—whether through investment clubs, networking groups, or online forums.
  • Share experiences, learn from others, and gain the confidence to take control of your financial future.

Final Thoughts:  You CAN Get Her Done—And We’re Here to Help

Just like Dorothy, you’ve had the power all along—but confidence, knowledge, and the right guidance are what make that power work for you.

That’s where Her Retirement comes in. We fill the gaps in:
✔ Knowledge – Learn how to invest, build wealth, and secure your financial future.
✔ Confidence – Break free from doubt and take control of your money.
✔ Guidance – Get expert support, proven strategies, and a plan to Get Her Done.

You don’t need a wizard, a magic wand, or permission from anyone else. You just need to take the next step.

Ready to take charge of your financial future? Let’s Get Her Done.

pexels-weekendplayer-186464

Is Right Before an Election a Good Time to Invest in the Stock Market?

Investing in the stock market right before an election can be a double-edged sword, with both potential benefits and risks. Here are key points to consider based on historical trends and expert insights:

Potential Benefits:

  1. Market Anticipation: Historically, markets often rally before an election, driven by optimism about potential outcomes. For example, following the 2016 presidential election, the stock market experienced a significant surge, reflecting investor confidence in the new administration’s pro-business policiesion Rebound**: After elections, once uncertainty is removed, markets can stabilize and even rise. The 2020 election saw a strong rebound in the stock market after Joe Biden was confirmed as the winner, driven by hopes for economic recovery and vaccine announcements.
  2. Unpredictable Outcomes: are unexpected, it can lead to significant market declines. The emotional reaction of investors to surprising outcomes can exacerbate volatility.
  3. Economic Factors: Broader economic conditions, inflation rates and interest rates, can overshadow the impact of elections on the stock market. If economic indicators are weak, they may influence market performance more than the election results.

 

Here’s a look at what happened to the U.S. stock market after the last five presidential elections:

2020 Election (Biden vs. Trump):

  • Result: Joe Biden won.
  • Market Reaction: Initially volatile, the market recovered and surged after election results were confirmed, fueled by optimism around a COVID-19 vaccine and the expectation of stability under a Biden administration. The S&P 500 gained about 7% in November 2020. The market was buoyed by hopes of economic recovery, a stable transition, and stimulus measures​.
    • The Dow Jones reached 30,000 for the first time.
    • Technology stocks, which had benefited from pandemic conditions, continued to perform well.

2016 Election (Trump vs. Clinton):

  • Result: Donald Trump won.
  • Market Reaction: After Trump’s unexpected win, the Dow Jones futures initially plummeted, but the market quickly rebounded. The S&P 500 rose by 5% in the month following the election. Investors anticipated tax cuts, deregulation, and infrastructure spending under Trump’s administration, leading to a surge in industrial, financial, and energy stocks​.

2012 Election (Obama vs. Romney):

  • Result: Barack Obama was re-elected.
  • Market Reaction: The stock market initially reacted negatively. The S&P 500 dropped by nearly 2.4% the day after Obama’s re-election, primarily due to concerns about the looming “fiscal cliff” (a combination of tax hikes and spending cuts). Markets remained volatile until a compromise was reached in late December​.

2008 Election (Obama vs. McCain):

  • Result: Barack Obama won.
  • Market Reaction: Obama was elected during the global financial crisis, and the stock market continued its decline. The S&P 500 fell about 5% in the two days following the election due to the ongoing economic downturn. However, as Obama’s stimulus plan was announced, the market began to recover. By March 2009, the stock market began its longest bull run in history, which continued through much of Obama’s presidency​.

2004 Election (Bush vs. Kerry):

  • Result: George W. Bush was re-elected.
  • Market Reaction: After Bush’s re-election, the market reacted positively, with the S&P 500 rising about 1.1% the day after the election. Investors were optimistic about continuity in economic policy and tax cuts that were beneficial to corporations. Over the following months, the market continued to climb.

Conclusion:

While investing right before an election may have opportunities for gains, it also carries significant risks due to market volatility and uncertainty. For long-term investors, focusing on a diversified portfolio and sticking to fundamental investment strategies is often a safer approach than trying to time the market based on political events.

To learn about Women and Investing, download our Women and Investing guide here.

For help with your investment portfolio, reach out to retire@herretirement.com. We can connect you with investing professionals.

This information has been provided for informational purposes only. Investing in the stock market involves risks, including the potential loss of principal. Market fluctuations can lead to unpredictable returns, and there is no guarantee of future performance. It’s important to conduct thorough research or consult with a financial advisor before making investment decisions. Past performance is not indicative of future results, and individual circumstances may vary.

For more detailed insights on investment risks, you can refer to the following sources:

De-Risking Your Portfolio

Planning for retirement can be confusing and a bit scary. How do you manage your money now so you can be well-prepared financially for retirement? And how do you ensure that your retirement income will last throughout your life? How can you de-risk your portfolio to avoid the volatile markets like we’re seeing now (and will definitely see again). With increased life expectancies, it’s critical that you weigh all your options and plan carefully. This paper will discuss traditional retirement strategies, as well as introduce you to a less conventional, but potentially more effective and efficient approach to help you reach your retirement goals.

The Problem

Often, “the way we’ve always done it” is no longer the best way to achieve something. In retirement planning, a traditional portfolio uses only conventional stock and bond investments. In this paper, we refer to this as the Traditional Asset Allocation 6040 Portfolio (TRAA 6040). The problem? Traditional stocks and bonds on their own are not efficient for 100% of a retirement income portfolio. They expose a retiree to lower return potential and higher risk.

The Solution

Historically, stocks and bonds have been the mainstay of a typical retirement portfolio. The Hybrid Income Portfolio (HIP) offers a change in product allocation to reduce portfolio risk and increase the rate of return potential. The HIP strategy uses a combination of Traditional Investments (stocks & bonds), Structured Investment Products (SIPs) and Fixed Indexed Annuities (FIAs).

In addition to adding SIPs and FIAs, other strategies should be incorporated to lead to a more efficient retirement outcome, including:

 

  • Social Security Timing: Using the proper strategy to maximize this guaranteed income source
  • Tax Planning: Reducing taxes in retirement to increase the net after-tax income annually
  • Prudent Use of Home Equity: Incorporating HECM loans as a tax-free income source or portfolio safety net
  • Alpha Portfolio Management: Using active and passive portfolio management in the proper asset classes to add Manager Alpha to potentially increase returns. Manager Alpha is the rate of return an investment manager creates above or below the respective benchmark or index.

Read more in our white paper, A Portfolio for a Changing Economy

Volatility: What’s the Best Defense?

Thoughts and ideas on the recent market losses and volatility due to the Coronavirus scare, and general economic and political uncertainty. Recent panic caused by the spread of the Coronavirus (COVID-19) has led to a stock market decline and has many investors feeling anxious. While portfolios will see ups and downs and this is a normal part of investing, the recent sell-off was sharp. It is in times like these that our team can best serve you by providing perspective on how we see these issues playing out.

The Best Defense is a Strong Offense
Nobody knows where the market is heading. Therefore, we believe that research and pro-actively planning, and implementing strategies that factor in potential significant drops in the market is critical. This is a strong offensive play in the world of portfolio planning (especially for those closing in on retirement). And what we consider to be the best defense to market volatility.

When the market heads up, and we get by this event-driven volatility, having a portfolio that has allocations to global equities to take advantage of market growth is critical. And if the market continues to fall, it’s critical to protect your principal with allocations to Fixed Indexed Annuities.

Either way, this “Hybrid Income Portfolio” strategy balances protection and growth, regardless of where the market heads. This is especially significant now, as equity prices are coming off all-time highs and bond prices are also high, as their yields have fallen to all-time lows. As we have seen recently, market conditions can change quickly in both directions.

For these reasons and more, we believe a Hybrid Income Portfolio to be a powerful alternative to other portfolio strategies. It’s also backed by academic research and has proven itself time and time again.*

The Impact on the Global Economy
Though the impact on human life is at the forefront of everyone’s concerns, there are many uncertainties surrounding the potential impact of the virus to the global economy. The global economy was already fragile from the nearly two-year-long U.S.-China trade war and the spreading virus will likely impact economic growth. While more equity market weakness is possible as the virus continues to grow globally, the downside could be limited as governments and global central banks have possible tools to combat the potential death toll and economic impact.

From the human life perspective, China took severe steps to limit the spread of the virus including forced quarantines, limited social contact, and significant population testing. We expect other inflicted nations to follow suit. From an economic perspective, global central banks including the People’s Bank of China and the Bank of Korea have already increased monetary stimulus or plan to do so. As we have seen in the U.S., and, specifically the U.S. housing market, over the past year, easing monetary policy can provide a potential economic stopgap. Furthermore, in the U.S., given unemployment levels near 50-year lows, the consumer, the driver of the current economic expansion, remains in good shape. We do expect market uncertainty to continue but downside may be limited. We also think the impact to markets will vary by sector. Sectors related to travel, such as cruise lines, airlines, and hotels are already taking a hit. Online entertainment companies and streaming services are performing better.

The team here at Retire Smart Network will continue to monitor and update information about our nation’s financial and physical health. If you’d like to discuss your portfolio strategy with a retirement planner or have a question about any retirement/financial topic, simply reach out and we’ll make it happen.

P.S. Don’t forget the Best Defense is a Strong Offense when it comes to protecting your health too…proper hand washing, eating right, getting enough sleep, avoiding sick people, stocking up on meds, food, water and household supplies, and having an attitude of positivity and gratefulness. Worrying about health or finances isn’t a productive use of time. Embrace optimism and reach out to us at any time.

*Sources:

  1. Morningstar Analysis, June 23, 2017, Snapshot Report.
  2. Roger G. Ibbotson, PhD Chairman & Chief Investment Officer, Zebra Capital Management, LLC Professor Emeritus of Finance, Yale School of Management Email: ZebraEdge@Zebracapital.com, Fixed Indexed Annuities: Consider the Alternative, January 2018.
  3. Shift Away from Potential Risk and Toward Potential Return, Nationwide (Morningstar), 06/16.

3 Ways to Cut Your Investing Fees

In this U.S. News & World Report online article Your Retirement Advisor co-founder, Lynn Toomey discusses ways to cut fees and add more life to your portfolio.

Brian provides his take on what steps investors can take to reduce fees, beginning with education. “We believe that in order to reduce costs, one must be committed to getting educated: doing research and questioning your advisors on their strategy and fees,” says Lynn Toomey, co-founder of Her Retirement, in Leominster, Massachusetts. “If you’re a do-it-yourself investor, you’ll need to do much more research to understand the particular investment options, their performance and their fee structure.”

The article goes on with additional comments from Brian about hard to find fees in various investments. “Saranovitz says that hidden fees are especially difficult to uncover with most funds. “Look through the details of a prospectus and you won’t even be able to decipher all of a fund’s fees,” he says. “The internal transaction fees and commissions paid by mutual funds are typically not disclosed.”

Brian also provides insight for DIY investors suggesting the use of passive index funds, “Whether you’re doing your own investing or working with an advisor, you can fight back fees and potentially receive higher returns by utilizing a combination of low-cost passive index funds and ETFs, and actively managed funds,” Saranovitz says.

“Here’s how he breaks that strategy down:

  • Index funds and exchange-traded funds typically use passive indexes and charge a fraction of the fees that most active money managers charge. They also have low turnover in their portfolios keeping costs low. However, while less expensive, these funds won’t outperform the index.
  • Actively managed funds are managed to outpace the indexes and are appropriate for investors who are concerned about losses in a down market since these managers can use strategies to guard against this risk. It’s critical to pick active managers with care, choosing those with low fees and positive results in both negative and positive markets, as well as those with low turnover (which is the percent of holdings that are bought and sold each year).”

And finally, Brian’s comments end with his input on reducing fees when working with an advisor, “If you’re working with a professional investment advisor, you’re best served by working with the lowest cost, highest quality advisor you can find, Saranovitz says. “But beware the industry is plagued with high-fee advisors,” he says. “According to industry data, advisor fees average 1.65 percent and can go as high as 2 percent for a $500,000 portfolio, which is definitely an expensive proposition.”

“There are more client-friendly advisors and fee structures, but you need to do a little more research to find them. Look for an advisor who offers either a flat rate fee or a deeply discounted annual percentage fee based upon assets under management,” Saranovitz says.

The article finishes with a sentiment that Brian wholeheartedly believes in (as evidienced in his comments in the article) and shares with his students and clients , “Long-term investors really can’t afford to lose up to 40 percent of their portfolio’s value to high fees.  So, take a stand, get educated, and fight back on high investment fees. Decades down the road, when you’re counting your money in retirement, you’ll be glad you did.”

Read more about our perspective on fees, access a fee checklist to share with your advisor or get the details on our affordable and flexible fee structure.

Request a complimentary fee analysis of your portfolio  today or call us at: 508.798.5115

 

Why Simply Saving for Retirement Isn’t Enough? Part 1

The other day I was having lunch with a friend and we were talking about retirement and the services that Her Retirement provides. She mentioned that she’s been very good about saving money in her 401(k) and said, “I’m all set for retirement.”

This comment made me realize that the average person might also believe the same thing. Many people think they’ve worked hard for 20, 30, 40 years and they’ve saved quite a little nest egg. Retirement plan done. No need to do anything further, but keep working until you feel ready to retire and give your boss or your business the boot.

Well folks, sorry to break it to you, but this is NOT a retirement plan. It’s certainly a great start and if you have more than 4x your salary saved and your 50 let’s say, you’re in pretty good shape, savings wise. However, when you move from the accumulation phase of life (pre-retirement) and into the de-accumulation phase (retirement), you need a comprehensive plan that includes sophisticated strategies to protect you from all the inherent risks you’ll face in retirement. There’s so many things that can go wrong in retirement. You MUST be prepared. And the best way to be prepared is to be pro-active…either learning about the risks and methods to minimize them, or work with a retirement specialist like Her Retirement to understand the blind spots and then put fortification around your savings so that it lasts throughout retirement.

With the right plan and strategies, you can not only mitigate risks, but you can actually make your savings last even longer in retirement (up to 10 years or more). In our full Retirement Income Projection Analysis, we show you the impact (and importance) of:

  • Re-allocating your portfolio (to include less risk/safe money options, improve your investment return and significantly reduce fees)
  • Reducing your taxes as close to 0 as possible
  • Maximizing your Social Security filing strategy to get the most money from this critical benefit
  • Determining your most tax efficient withdrawal or draw-down strategy

 

In our next few series of posts, we’ll dig a little deeper into what can go wrong in retirement and more reasons why simply saving for retirement is not good enough. Stay tuned.

In the meantime, we welcome you to learn more and take one of our new e-classes; try our QuickStart Income Calculator/Report, request a complimentary “Am I Ready” assessment or any of our other free or fee-based assessments.